That day plan B saved everything

There are times when everything goes smoothly like a waltz. And then there are those days when the sky decides to… play its version of “wet is lucky”. But if there’s one thing we’ve learned from IDEAeventi, it’s that the unexpected is not an obstacle: it’s an opportunity disguised as a cloud.

Giulia Restuccia

6/7/20251 min read

The eighteenth... and the storm

Everything was ready for a memorable eighteenth birthday party. An elegant location, a dreamy atmosphere, an impeccable set-up. The party would be held indoors – and thankfully so – but the real highlight was planned for outdoors: the photo shoot.

Because let's face it: at eighteen, the perfect photo is almost as good as the cake.

But just as the birthday boy was about to leave – carefully chosen outfit, ready smile – the first drops began to fall. Then more. Then the sky decided it was time to wash away any desire to shoot outdoors.

For many, it would have been a defeat. For IDEAeventi, it was just the beginning of plan B.

The umbrella that saves the moment

In an instant, we did what we do best: transform the unexpected into style.

We provided the birthday boy with an umbrella – but not just any umbrella. One of those that, instead of ruining the photos, makes them unique, theatrical, magazine-like.

The result? A shooting in the rain that seemed to come out of an art film. The birthday boy, protected but free, laughed, posed, and let himself be enveloped by that atmosphere suspended between romance and rock’n’roll. And what were supposed to be “the classic photos in the garden” became an original, powerful memory, different from everything else.

The guests, between a toast and a selfie, looked at the scene with amazement. “Did you think of it like that on purpose?”. A smile in response: IDEAeventi doesn’t let itself be surprised. IDEAeventi surprises.

When plan B is better than plan A

There are those who plan and hope that everything goes according to plan. And then there are those who – like us – plan even the unpredictable.

Because the difference between a successful event and an unforgettable one often lies right there: in the way you deal with the rain.

That's why our motto is simple: it's raining? Great. There's the right umbrella to make it an iconic moment.